Is there an #IndyRef filter bubble, and does this matter?
Let’s do one of those cheesy audience participation bits. Just think about where you stand on the Scottish Referendum, or indeed Israel or any other issue you’re passionate about. And see what’s popping up in your Twitter recommendations. (Top right if you’re logged in on twitter.com). Here’s ours a couple of weeks ago when I first drafted this 😮
The filter bubble was first described by Eli Pariser as this problem where the more we search, follow and like, the more the social web and search engine we use tailors what we see…
It’s early days for PositionDial and we’re building a core audience of people (mainly in the UK to start) who have a position on the big issues. We try really, really hard to follow and bring in members and voices on all sides of the spectrum.
Perhaps understandably, from the beginning, Scottish Independence has been one of our hot topics. And it has been the ‘Yes’ crowd who has engaged with us most on Twitter (although this piece saying Tony Benn hoped Scotland would remain part of the UK, has been one of the most popular we’ve shared).
Today, this is our recommendations. Love Twitter – don’t want to knock it. But can there possibly be more proof that the filter bubble is real, and we are all in it, even when we’re trying really hard not to be? And what does this mean for democracy in a debate of such importance? Shouldn’t we actually be following and listening to people who don’t agree with us all the time, too?
Right. I’m off to seek some undecideds , some “No thanks-ers” – and even some Naw-ers. I’ll tell you on Twitter if it works…!